Here’s a way to enhance customer loyalty: make your product potentially more physically addictive — from the Washington Post:
The amount of nicotine in most
cigarettes rose an average of almost 10 percent from 1998 to 2004, with
brands most popular with young people and minorities registering the
biggest increases and highest nicotine content, according to a new
study.
cigarettes rose an average of almost 10 percent from 1998 to 2004, with
brands most popular with young people and minorities registering the
biggest increases and highest nicotine content, according to a new
study.
Is this just an quirk, an accident? Um… probably not, according to a
federal judge, who apparently spent just a little time on the issue:
[I]n a 1,653-page opinion released two
weeks ago in a landmark suit against the major tobacco companies by the
federal government and several anti-smoking organizations, the judge
found that cigarette makers adjusted nicotine levels with great care.
weeks ago in a landmark suit against the major tobacco companies by the
federal government and several anti-smoking organizations, the judge
found that cigarette makers adjusted nicotine levels with great care.
"Brands most popular with young people and minorities registering the biggest increases."
Nice.
Update: this Slate piece (found via boingboing) disputes the above, possibly persuasively. Your call.