The management of a new Hawaiian TV station is horrified at the realization that the last three call letters “UNT” do not lead to a particularly euphonic four-letter station name, considering that the first letter will assuredly not be “W.”

They apparently never noticed what their own station name spelled. Neither did the FCC, who would fine somebody hundreds of thousands of dollars if you reported this story on the air and pronounced these FCC-approved call letters as a phonetic whole.

Incidentally, in the same set of approvals, the company now also owns “KWTF.” (As in “WTF?”) Fitting.

Link via our Trebekistan pal Ken Jennings, whose blog you may find habit-forming.