Some very kind people have decided to tranquilize this oversized pudu and remove the plastic pumpkin out of fear the poor creature might starve:

I prefer to think this was just a clever improvised feedbag full of delicious candy.

Rule #2 of pudu cuisine: when something tastes good, attach it directly to your face.

UPDATE: In case you missed it, the deer eventually either freed itself (the version being spread by the Man) or simply got done slowly savoring the delicious candy.

You know which version I believe.